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Around three look-dependent gender understanding labels can use to develop related consumer experience, based on a beneficial Wunderman Thompson proper planning manager.

Brands planning to framework memorable buyers enjoy need to look to reducing everyday life dilemmas of females, make use of technical and you may improve has and you can concerns that target types of women demands, when you are looking at ladies correct potential and you can variety.

Talking about among fascinating learnings and you will unmined possibilities of an excellent latest intercourse data of the Wunderman Thompson, named Filipina Send, an improve of one’s agency’s first studies, Filipina 2nd, inside 2017.

Both degree needed understand the country’s people as more than just simply a market segment laid out of the their roles and you may responsibilities, but as important rates within the Philippine neighborhood, employing own profits and desires.The brand new 2021 research got two-fold, a 500-respondent quantitative data followed by qualitative attract teams, around the years, different money organizations, and differing components, for instance the country’s Luzon, Visayas and you can Mindanao isle groups.

To have brands looking to carry out strong and you can meaningful consumer feel having female along with Filipina females, they are most useful around three learnings:

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